Fast & Efficient Sales

STE ROSE AUCTION MART LTD. (Masson Family)has been in the livestock auction business since 1975, and one of the most important standards we believe in is “fast and efficiency”. We have structured the SRAM for exactly this, and in the past 16 years Myles has made some major changes in how the sale is prepared and run:

SRAM has been providing this service for the past 14 years and we have received a very positive response from both the buyers and the sellers. This process has improved the speed of each sale by up to 50 %. For more complete information of the weekly showlist, click on the Showlist detail link.

New CO-MINGLE Program

This is a new custom computer program that can easily weigh separate and sell together for family members wanting to place there own cattle into the main packages of the parents or family associated members

2nd scale installed

We have installed a 2nd scale toward the back of the sale barn, or for convenience of weighing sorted cattle and placing them in the overnight pens. This speeds up the "showlist" process, and creates less standing time for your cattle

Infrastructure changes and updates

We have made major updates on the way cattle are brought into the scale with a new single alley, and an improved showlist alley before the sale ring. In the sale ring, cutting alley off the ring has been made for faster ring cut-out speeds and for the showlist preparations. Double hydraulic ring door system for better flow of cattle through the ring during each sale. Single alley sorting chute with 3 cut out swing gates for faster sorting, and less stress on cattle. New advanced sorting area, with endless flow of cattle to sorting gates, as cattle will flow in a circular motion.

Open pen system for ease of cleaning:

Keeping the cattle looking there best, is very important to us, and we clean ALL pens on a WEEKLY basis, so we have installed easy to open gate system to clean out all holding pens of the south side, and also the south side feed pens. This is one of our priorities here at SRAM, make an extra effort to keep your pens clean, so we have a line of machinery that is up to date and very capable of doing this job on a weekly basis. Our list of machinery is 2023 JD 324 Wheel loader, 2024 JD 304 Wheel loader, 3 - CAT 259's compact track loaders, JD tractor ofr snow removal and grass cutting, s1330 Ram Rod walk behind compact loader for cleaning under pen walls

New & updated computer system:

SRAM has a new software will be placed on the unloading area for quick and efficient process when unloading cattle, correct name & address, correct information with the cattle, and fully scanned with efficiency to provide tags for cattle with missing tags. The auction clerk will have a touch screen for quick and efficient process during each sale, with all information and comments provided right from the unloading process. We have also make a custom program called the "preweigh" system, this computer program is designed to weigh cattle drafts and place in their perspective pens, in a streamlined manner.

New Feed & Water Pens:

6 feed and water pens, with cement floors. This will give us another advantage to feed and water up to 800 cattle comfortably on Tuesday and another 1400 on Wednesday nights for a total of 2200 cattle the show-listing.